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SPOTLIGHT ON ESCONDIDO
 
Escondido City Hall     
Located 18 miles inland and 30 miles northeast of San Diego, Escondido is a small town with a business-friendly environment. The city plan supports private investment and quality development. Currently, the Mercado project is revitalizing historic downtown Escondido and Centre City Parkway. Other city programs that encourage business include the Business Retention and Expansion Program (BREP) and the Facade and Property Improvement Program (FPIP). Escondido has invested over $855,000 in grant funds to improve the appearance of its businesses and their surrounding areas.

Escondido has been named the Best Place in the West to retire by Money Magazine. The city has also been named a “Kid-Friendly City” and recognized for its broad range of youth programs. The city was the only San Diego County city to be given a “Very Low-Cost City” rating by the 2003 Kosmont Cost of Doing Business Survey. The ranking is based on local business taxes, utility user taxes and property taxes. The rating recognizes Escondido as a city that fosters economic development and works to attract businesses.

The business center of Escondido is a compact group of commercial, retail, service and offices clustered around City Hall and the Arts Center. An official “Antique District” was completed in 1997. It is a tourist attraction encompassing 28 antiques, art and specialty shops. The district also includes several gourmet restaurants.

A $200,000 public art project is underway to embellish the Parkway’s shopping district. The landmark art pieces are the work of nationally-recognized glass artist Joan Irving. A 16-plex stadium seating movie theater is rising on the old Montgomery Ward site and the new Gateway Center, next to the transportation center, opened in March 2003. The Mingei International Museum satellite facility is nearing completion and will open later in 2003. The Escondido Research and Technology Center (ERTC) will add between 4,000 and 5,000 high-paying jobs for Escondido and surrounding area residents.

Like other North County cities, rapid urban growth is a concern to Escondido residents. Currently on the drawing boards are plans for higher density housing in its urban areas and an east-west light rail link to connect Escondido to Oceanside.

Other businesses that call Escondido home include the San Diego Zoo’s Wild Animal Park and Orfila Vineyards, both located southeast of downtown.

Top Home Sales in Escondido
Dwelling Street Address Zip Record Date Tax Value
house 1437 Paint Mountain Rd 92029 10/03/08 $2,800,000
house 20426 Fortuna Del Sur 92029 08/18/09 $1,810,000
house 720 Rawl Pl 92025 05/07/08 $1,760,000
house 1087 Canyon Creek Pl 92025 02/04/08 $1,439,000
house 19925 Fortuna del Este 92029 05/18/09 $1,395,000
house 3449 Via Loma Vista 92029 06/02/09 $1,389,000
house 1003 Laura Ln 92025 02/19/08 $1,350,500
house 20260 Fortuna del Este 92029 09/16/09 $1,325,000
house 29516 Welk Highland Dr 92026 10/23/08 $1,225,000
house 20461 Fortuna del Sur 92029 06/18/08 $1,216,000
house 9552 Welk View Ct 92026 10/02/09 $1,200,000
house 20063 Elfin Forest Ln 92029 05/08/09 $1,200,000
house 28820 Willow Park Rd 92026 10/08/08 $1,200,000
house 20282 Elfin Forest Rd 92029 07/31/08 $1,200,000
house 20214 Fortuna Del Este 92029 08/22/08 $1,175,000
house 3769 Purer Rd 92029 09/02/08 $1,165,000
house 2698 Vistamonte Gln 92027 01/04/08 $1,130,000
house 14084 Summit Crests 92025 07/08/09 $1,075,000
house 3635 Lago Serano 92029 06/04/08 $1,075,000
house 14350 San Pasqual Way 92025 06/18/08 $1,060,000
house 3239 Mary Ln 92025 10/08/08 $1,025,000
house 2471 Canyon Creek 92025 10/10/08 $1,025,000
house 3279 White Hawk Rd 92027 06/26/09 $1,000,000
house 2518 Royal View Rd 92027 10/10/08 $1,000,000
house 11595 Kaywood Ln 92026 08/14/08 $1,000,000
house 9516 Welk View Ct 92026 02/01/08 $1,000,000
house 3262 Walden Gln 92027 03/20/08 $999,000
house 3359 Vista Norte 92025 08/21/08 $990,000
house 9774 Crystal Ridge Dr 92026 05/07/08 $990,000
house 2025 Lundy Lake Dr 92029 04/07/08 $986,500


Ranked by number of employees
Company Industry Employees
Escondido Union School District N/A 2,000
Escondido Union High School District N/A 1,488
Palomar Medical Center N/A 1,468
City of Escondido N/A 1,220
Bergelectric Corp. N/A 850
California Center for the Arts, Escondido N/A 681
Coronado Funding Group N/A 500
Von's Grocery Stores N/A 430
Nordstrom North County Fair No.364 N/A 414
Superior Ready Mix, L.P. N/A 375
Heller Ford Mitsubishi Suzuki N/A 315
Palomar Family YMCA N/A 310
North County Times N/A 250
North County Bank N/A 208
ESI Electronic Component Systems N/A 200
Quality Chevrolet N/A 145
Toyota of Escondido Inc. N/A 120
Erickson-Hall Construction Co. N/A 110
Michael Crews Development N/A 105
MW Construction Inc. N/A 96
J. R. Filanc Construction Company Inc. N/A 76
Anthony-Taylor Consultants N/A 61
Simac Construction Inc. N/A 45
California Community Bank N/A 40
Ross Systems Inc. N/A 30
Bank of Escondido N/A 26
Palomar Savings & Loan N/A 23
Dependable Alarm Systems Inc. N/A 20
Executive Business Services, Inc. N/A 20
Glennie's Office Products Inc. N/A 16



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