San Marcos is seeing few effects from the state’s economic downturn. The city, located on the Interstate-15 inland corridor, has developed a unique niche approach to its economic development. It tries to attract industries and retailers that are not overly represented in the surrounding areas. This strategy means that San Marcos is rapidly becoming a regional hub for such products as electronics, home furnishings, recreation vehicles and motorcycles.
Fry’s and Best Buy both recently opened up large stores in San Marcos, offering the area access to large selections of electronic merchandise at discount prices. There are two large RV dealerships and several motorcycle dealers within the city limits. Residents and visitors can find a large selection of furniture stores and designer outlets along the frontage road that borders I-15 in San Marcos. Lowe’s, Staples and Kohl’s are all currently under construction and will open sometime this year.
San Marcos also aggressively pursued the development of the California State University San Marcus campus. The city wants to be the North County hub for education and CSU San Marcos is key to that effort. The university is rapidly expanding its campus and will be adding a new library and student union in 2004. It currently has an enrollment of 5,900 students and that is projected to grow to 9,500 students by 2007. In addition to CSU San Marcos, Palomar College has an enrollment of more than 18,000 students on its San Marcos campus.
Land in San Marcos is 20 to 30 percent less than the surrounding areas of the county, making it attractive to developers. Also, about 40 percent of land suitable for future projects is still open and available. The city has excellent access to I-15 and Highway 78. Plans to build a commuter railway connection from Escondido to Oceanside include several stops in Escondido.
San Marcos is also home to a thriving restaurant row that offers a variety of food choices. Started in 1977 by Jim Eubanks, Old California Restaurant Row is a collection of restaurants and shops with something for just about everyone, including a recently opened wine bar. Its proximity to the Edwards San Marcos Stadium 18 movie theater makes it a bustling place on evenings and weekends.
A business-friendly government has battled for infrastructure improvements that include $30 million in road construction currently under way and another $20 million in the planning process.
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Top Home Sales in San Marcos
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Dwelling
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Street Address
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Zip
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Record Date
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Tax Value
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house
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570 Quarry Rd
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92069
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03/26/08
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$2,150,000
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house
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172 Discovery St
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92078
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08/28/07
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$2,000,000
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house
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682 Rancheros Dr
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92069
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06/13/07
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$1,475,000
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house
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640 Richland View Ct
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92069
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03/02/07
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$1,385,000
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house
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635 Becky Ln
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92069
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11/30/07
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$1,340,000
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condo
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1473 Camino De Vela
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92078
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01/08/07
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$1,250,000
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house
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529 Heiden Ct
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92069
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11/05/07
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$1,250,000
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house
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1342 E. Barham Dr
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92078
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05/03/07
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$1,200,000
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house
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1397 Rock Ct
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92078
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09/14/07
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$1,177,000
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house
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1459 Lighthouse Rd
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92078
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08/02/07
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$1,147,000
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house
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1448 Flagship Ct
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92078
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06/14/07
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$1,100,000
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house
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2171 Rocky Point Way
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92078
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07/27/07
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$1,075,000
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condo
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1712 Azul Vista , Unit #4
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92078
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09/13/07
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$1,075,000
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condo
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1704 Azul Vista , Unit #5
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92078
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08/30/07
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$1,060,000
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house
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995 Wild Iris Ct
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92078
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07/31/07
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$1,046,000
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house
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720 Old Oak Ridge
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92069
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03/15/07
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$1,035,000
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house
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1681 Venice Ave
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92069
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11/16/07
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$1,025,000
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house
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2147 Rocky Point Way
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92078
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07/30/07
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$1,014,000
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house
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1796 Camden Pl
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92069
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06/12/07
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$1,002,000
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condo
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935 Camino Del Arroyo
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92078
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01/29/07
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$995,000
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house
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1235 Holmgrove Dr
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92078
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08/16/07
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$986,500
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house
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1369 Rock Ct
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92078
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08/31/07
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$986,500
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house
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1794 Camden Pl
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92069
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05/30/08
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$975,000
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house
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1665 La Plaza Dr
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92078
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07/17/08
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$975,000
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house
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1245 Holmgrove Dr
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92078
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06/14/07
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$970,500
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house
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1268 Summit Point Way
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92078
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03/28/07
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$965,000
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house
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967 Wukd Iris Ct
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92078
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07/30/07
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$954,000
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house
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702 Lady Bug Ln
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92069
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04/19/07
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$950,000
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house
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1647 Milan Way
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92078
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03/10/08
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$950,000
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house
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2165 Coast Ave
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92078
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06/16/08
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$945,000
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Top 30 Employers in San Marcos
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| Ranked by number of employees |
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Company
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Industry
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Employees
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Palomar College
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N/A
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3,070
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San Marcos Unified School District
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N/A
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1,286
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Hunter Industries Inc.
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N/A
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814
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Signet Armorlite Inc.
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N/A
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425
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Lusardi Construction Co.
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N/A
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296
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Walker Wood Products Inc.
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N/A
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275
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North County Health Services
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N/A
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254
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Costco Wholesale (San Marcos)
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N/A
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251
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RB III Associates
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N/A
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250
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South Coast Framers
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N/A
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230
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City of San Marcos
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N/A
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200
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Lake San Marcos Resort and Country Club
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N/A
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200
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The Home Depot (San Marcos)
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N/A
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200
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Stonecraft Industries
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N/A
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198
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Lancer Orthodontics Inc.
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N/A
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150
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Amistar Corp.
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N/A
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95
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Vallecitos Water District
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N/A
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92
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LawInfo.com Inc.
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N/A
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70
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Discovery Bank
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N/A
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54
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Richard and Richard Construction
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N/A
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30
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First Nat'l Bank of Southern California
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N/A
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28
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PIM Financial Services Inc.
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N/A
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24
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Target Billing & Collections
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N/A
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21
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Quantum Communications
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N/A
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14
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Cole Office Products Inc.
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N/A
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12
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Separation Processes, Inc.
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N/A
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12
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Academy Engineering
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N/A
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7
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Tracer ES&T
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N/A
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5
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The Write Stuff Studios
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N/A
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1
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American Surveillance & Security
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N/A
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0
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NORTH COUNTY
SPOTLIGHTS
Carlsbad
Escondido
Oceanside
Poway
San Marcos - More Info
Neighboring Locales
- Vista
- Carlsbad
- Escondido
BUSINESS LISTINGS
CITIES
TROLLEY STOPS
ECONOMIC STATISTICS
ARTICLES
The Promise of Economic Growth for 2004

Expected population growth in San Marcos
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San Marcos
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2000:
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Total pop: Hispanic pop: Non-hispanic pop:
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54,977 20,271 34,706
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2010:
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Total pop: Hispanic pop: Non-hispanic pop:
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74,979 31,283 43,696
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2020:
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Total pop: Hispanic pop: Non-hispanic pop:
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87,960 42,481 45,479
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2030:
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Total pop: Hispanic pop: Non-hispanic pop:
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106,772 57,550 49,222
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Source Sandag
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